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Author Archives: Kenny Griffin

About Kenny Griffin

Meet Kenny… Your Tech Guy and ExpediterKenny began working for Appnet in January of 2011 with the intent of using his meteorology degree from UNC Charlotte (2010) to work with one of Appnet’s very own marketing sites, This is still the case, but Kenny’s involvement has grown exponentially since then. He thrives off of technology, which is why he’s such a good fit here. The team loves his enthusiasm, and appreciates his ability to learn new things quickly.Kenny is an avid snowboarder, and enjoys other outdoor activities and being on the water.

Search Engine Marketing and PPC Advertising

When formulating an advertising campaign nowadays, search engine marketing (SEM) has become a very important, and arguably necessary, component for both small and big businesses alike.  The fact that almost 20 BILLION dollars was spent by North American advertisers in 2012 on SEM should be an obvious indicator that this type of digital marketing is one of the best ways to attract customers to your product or business.  Many people even go as far to describe SEM as being revolutionary due to it's effectiveness in which it generates leads/sales for their business.The most well known type of search engine marketing ... Read the Full Article