Search Engine Marketing & Optimization

What is Search Engine Optimization (SEO)?

SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Search Engine Optimization Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization.

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One of the most important elements to building an online marketing strategy around SEO and search rankings is understanding your audience.

Once you grasp how the average searcher, and more specifically, your target market, uses search, you can more effectively reach and keep those users.

Check this out → Be sure to look at our information about Search Engine Ranking

When looking at the broad picture of search engine usage, fascinating data is available from a multitude of sources.

Google Sites led the U.S. core search market in April with 64.4 percent of the searches conducted, followed by Yahoo! Sites (up 0.8 percentage points to 17.7 percent), and Microsoft Sites (up 0.1 percentage points to 11.8 percent).

Americans conducted 15.5 billion searches in April, up slightly from March. Google Sites accounted for 10 billion searches, followed by Yahoo! Sites (2.8 billion), Microsoft Sites (1.8 billion), Ask Network (574 million) and AOL LLC (371 million).

In the April analysis of the top properties where search activity is observed, Google Sites led the search market with 14.0 billion search queries, followed by Yahoo! Sites with 2.8 billion queries and Microsoft Sites with 1.9 billion. Amazon Sites experienced sizeable growth during the month with an 8-percent increase to 245 million searches, rounding off the top 10 ranking. view

WANT TO KNOW WHERE YOUR TRAFFIC SHOULD COME FROM?

A EightFoldLogic report on click-through traffic in the US showed:

Google sends 78.43% of traffic.
Yahoo! sends 9.73% of traffic.
Bing sends 7.86% of traffic.

WHY YOU NEED TOP TEN SEARCH ENGINE RANKING!

The first ranking position in the search results receives 42.25% of all click-through traffic
The second position receives 11.94%, the third 8.47%, the fourth 6.05%, and all others are under 5%
The first ten results received 89.71% of all click-through traffic, the next 10 results (normally listed on the second page of results) received 4.37%, the third page - 2.42%, and the fifth - 1.07%. All other pages of results received less than 1% of total search traffic clicks.

AppNet ranks NUMBER ONE on Google, Yahoo and Bing for - Top Ten Search Engine Ranking - and we have hundreds of clients who all enjoy top rankings for their businesses. We can make that happen for your business as well.

More Information

If you need information about any of our services, please feel free to use our contact form, send us an e-mail to marketing@appnet.com, or give us a call at 888.926.4584 or 828.963.7286.