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SEO Juice from Adwords via Backlinks?

When looking at improving your search engine rankings there are many, many things to consider. The best advice is to write for the reader. Beyond that lies a long check list that can vary depending on whom you speak with.  After all The Great Algorithm is unknown to all but a select few in Mountain View, CA.

Another discussion is paid vs organic rankings. They are both viable options depending on your budget. Organic ranking does not happen over night. It is the result of multiple steps and a varying amount of time. PayPerClick can get you to the top fast, but many times you may find it difficult to justify the return on investment. SEO

Backlinks are another  important part a solid SEO strategy. Links from from websites with strong Page Rank add some SEO juice to your website.  Getting good backlinks can be difficult. They may come from your Blog that was picked up by someone else. So keep blogging!

A big question is does a PPC campaign create a good backlink from Google and other sites. You will read that these PPC/Adwords have “no follow” links. No follow links tell the search engines to ignore the Page Rank weight coming from that PPC.  SEO experts know that sometimes what the search engines say helps your SEO and hurts your SEO don’t always jive. PPC can tell the search engines many things. It’s hard to believe your purchase of Adwords doesn’t factor into The Great Algorithm somehow.



About Mike Doble

Meet Mike… Owner I have been in the business of advertising and marketing since 1974. I began developing websites in 1995 and subsequently founded in mid 1996. I have developed hundreds of websites personally - mostly in those early years - and guided most all of them to top rankings.Over the following decade I was fortunate to assemble a very talented team of designers, developers, programmers, search engine consultants and support staff who have taken us to the top of our profession. AppNet ranks in the top one-percent nationally for search engine ranking and web design services.The best thing about my job is the fact that I get to speak to brilliant people nearly every day who share their great ideas with me. With very few exceptions, these people exhibit the entrepreneurial spirit that is necessary to succeed in business in these challenging and competitive times.