Compete.com released an October 2013 study that showed 53 percent of organic search clicks go to the first link.
Let's put that into perspective:
Let's say that 1000 people do a search monthly for "Left handed rabbit skinners". (You know they DO, right?) If you are the #1 ranked website for that term (according to Compete.com's survey) you should expect to get around 530 visitors to your website. If you are ranked NUMBER THREE, you'll only see 90 of those 1000 people who are looking for you!
A lot of people put stock in "just getting in the TOP 10" and if in the scenario above you were ranked NUMBER TEN, you only see 10 of those prospects make it to your website.
STILL HAPPY WITH BEING "IN THE TOP TEN"? Didn't think so.
Compete.com's SEO Analysis.
The latest report released by Compete.com suggests that the top organic search position in Google receives 53% of clicks from search users, followed by 15% for position 2 and 9% for position 3.
Compete state within the report that:
“Compete analyzed 10s of millions of search engine results pages generated by actual consumers in our U.S. panel.”
Organic search listings are on top
The report opens by introducing the split between the two different types of listings that can appear within a Google search results page – organic and paid. The data highlights that a staggering 85% of all search listings are organic, whereas a mere 15% of listings are from paid advertising.
We Are Talking SEO here
More SEO 101
The Compete report is certainly an interesting read and provides further insight for businesses and search marketing professionals alike to better understand search user behavior. To download and read the full 8 page report for yourself head over to Compete.com and download the report here.
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