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Tourism Marketing

tourism marketingTourism marketing is very different than it was just a few years ago. Today tourists do their research from home and have filled the majority of their itinerary before they leave the house. Since most people use the internet for research, an eye catching, informative digital marketing campaign is critical.

Your first impression is your website. Make that home page image convey all the feelings your visitors are looking for: fun, relaxing, adventurous, family, warm, sunny, etc.. Spend some extra time to find the perfect image. Make sure it displays in a clear, high quality format. Are the colors comforting or are they distracting?

What information is the visitor looking for? It may not be what you’ve been presenting. Do you have some local content? What’s going on in town and when? What’s there to do for families with young children or teenage children? How about the singles crowd: girls weekend or guys weekend activities?

What do you look for when planning a trip? Chances are, most of your visitors are not so different from you.

About Mike Doble

Meet Mike… Owner I have been in the business of advertising and marketing since 1974. I began developing websites in 1995 and subsequently founded AppNet.com in mid 1996. I have developed hundreds of websites personally - mostly in those early years - and guided most all of them to top rankings.Over the following decade I was fortunate to assemble a very talented team of designers, developers, programmers, search engine consultants and support staff who have taken us to the top of our profession. AppNet ranks in the top one-percent nationally for search engine ranking and web design services.The best thing about my job is the fact that I get to speak to brilliant people nearly every day who share their great ideas with me. With very few exceptions, these people exhibit the entrepreneurial spirit that is necessary to succeed in business in these challenging and competitive times.