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Case Study: Ashe County Cheese

“Not Cho Typical Cheese Maker”

Ashe County Cheese was founded in 1930 by the Kraft Corporation. After the company changed hands a few times, Jerry Glick and Doug Rudersdorf, two cheese men from Wisconsin remodeled and upgraded both the cheese plant and the cheese store and also added a viewing room to the plant. It was at this point that Ashe County Cheese became one of the most popular tourist attractions in North Carolina.Finally, in 1994 Interlaken Capital sold the assets of Ashe County Cheese to Newburg Corners Cheese Inc., a Wisconsin Corporation owned by Mike Everhart and Tom Torkelson, the current owners. In addition to being able to purchase some of the best tasting cheeses on the planet, you can watch the fascinating process of cheese making from their viewing area and visit their cheese and gift shop.

www.ashecountycheese.com/

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online store designs

The Challenge of Integrating an Old School Industry with New Technologies

Ashe County Cheese sells over 20 varieties of original Ashe County Cheese as well as their own country butter, homemade fudge and everyone’s favorite, fresh cheese curd.They also offer other fine cheeses, locally made wines and a variety of gifts, souvenirs and old fashioned snacks and candies.

Their rich 75+ year history and product brand presented a challenge in providing the best of their old-world, natural products in an attractive manner that allows their oldest customers and their new “crop” of online customers to enjoy the best that Ashe County Cheese offers.

Success – In Just the First Couple of Months!

The management at Ashe County Cheese challenged us to implement a new, online store and use their popular products to gain rankings and new traffic to the website. We implemented the store in November of 2013 and in just the three and one-half months the website has enjoyed substantial growth.

Visits

14,131

Unique Visitors

10,672

Pageviews

82,397

Pages / Visit

5.83

Avg. Visit Duration

00:03:33

Bounce Rate

35.29%

% New Visits
74.40%

A Rather “Cheesy” Number of Top Ten Rankings!

  • buy cheese curds    1
  • buy hoop cheese    1
  • where can i buy curd cheese    1
  • hoop cheese for sale    1
  • where to buy curd cheese    1
  • where to buy cheese curds    1
  • hoop cheddar cheese    1(1)
  • where to buy curds    2
  • cheese curds for sale    2
  • where can i buy cheese curds    2
  • hoop cheese    2(2)
  • where to buy curd    3
  • where can you buy cheese curds    3(2
  • )where to get cheese curds    4
  • buy cheese curds online    5(8)
  • specialty cheeses online    6(7)
  • order cheese curds online    7
  • cheese sale    7(8)
  • purchase cheese    8
  • cheese curds online    8
  • cheese for sale    8(5)
  • where to buy cheese online    8(6)
  • buy cheese    8(8)
  • where can i get cheese curds    9
  • where to buy cheese    9
  • online cheese    9(10)
  • buy cheese online    10