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Case Study: Ramada Inns & Suites

Hotel Website Designs

Not every website needs to be a monster website to rank well. However, when it comes to hotel or motel websites you now not only have to compete with hotels in your area – you also have to compete with Hotels.com, TripAdvisor.com, Booking.com, and now Kayak.com among others.

Ramada Asheville at River Ridge is located in a highly competitive, mountain vacation, destination city of Asheville, North Carolina – which is the gateway to the Great Smoky Mountain National Park. It is also located just 3 miles from the world famous Biltmore Estate and the Blue Ridge Parkway is less than 2 miles from their entrance.

www.ramadariverridge.com

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What is a Hospitality Manager to Do?

When you’re a hotel, motel or B&B located in such a competitive vacation area as Asheville, North Carolina, you’re going up against hundreds of other innkeepers and competing to fill “your share” of rooms against the knowledge that others are doing the same.

You’re also dealing with a finite number of rooms being booked within each calendar year. According to the Asheville Convention & Visitors Bureau there were 1,609,812 rooms “consumed” by business travelers and vacationers in the year 2011. That number has increased every year and so has the competition to put those visitors in YOUR hotel room.

In Asheville alone there are more than 100 hotels in or within 15 minutes of the city. There are countless vacation rental cabins, homes, campgrounds, bed & breakfast inns – ALL competing to rank at the top of Google, Yahoo and Bing for anything to do with Asheville and hotels, lodging, accommodations, etc.

Small Budget | HUGE Results!

Ramada Inns and Suites has specific requirements when designing websites for their brand and we worked with the management of Ramada River Ridge to conform to those standards, while still creating a website that would show off the hotel rooms, amenities and its great locations just minutes from most of Asheville’s great attractions.

We created some simple CMS that allows the management team to manage Specials & Packages, but outside of that things were left up to AppNet SEO strategists to formulate a plan to best use RRR’s budget of $4,000. We decided to work with what we had and yet keep things simple enough that Google and the rest of the search engines would reward the website with good rankings.

Last month alone (January 2014) the website saw more than 32,000 visitors. Those visitors came solely from ORGANIC rankings on Google, Yahoo and Bing. With more than 500 TOP TEN RANKINGS on Google alone, the website has soared to the top for many of the most important search terms that travelers to Asheville will do daily.

Soared to the Top of Google!

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