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Case Study: Lexington Virginia

Destination Marketing in Historic, Lexington, Virginia.

Forbes, Travel & Leisure Magazine and numerous other publications have named Lexington, Virginia as one of the “Best College Towns” for 2013.Travel & Leisure’s description of Lexington paints the town as “the kind of place you visit and find yourself picturing your life there. It’s not so much the ‘wow factor as it is the ‘ahh’ factor. With tree-lined streets, quaint downtown, old-school haunts like Hull’s Drive-In Movie Theater, and small-town parades down Main Street, this place just feels so livable. It’s also big on culture, thanks to Washington and Lee University. Catch a bluegrass show at Clark’s Ole Time Music Center or browse downtown’s art galleries.”Steeped in pre and post Civil War history, the town is also ranked as one of the Best Small Towns to Visit by Smithsonian.

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The Business of Promoting a Town

Today, Lexington’s primary economic activities stem from higher education and tourism. With its various connections to the Civil War, Lexington attracts visitors from around the country. Places of interest in Lexington include the Stonewall Jackson House, Lee Chapel, the George C. Marshall Museum, Virginia Military Institute Museum, Museum of Military Memorabilia, and the downtown historic district. Hull’s Drive In theater attracts visitors to the area and was the first community-owned, non-profit drive-in in the U.S.With major attractions such as The Natural Bridge, Natural Bridge Caverns, Virginia Safari Park, Stonewall Jackson’s Memorial Cemetery, the Virginia Horse Center and more – Lexington and the Rockbridge Area Tourism and Development Authority (through is tasked with equitably promoting all of the many attractions, outdoor adventures, historic museums, ghost tours, scenic drives, wine tastings, lodging and more.

You Just Have to Rank Well for Everything!

destination marketing for Lexington Virginia


Lexington Virginia TourismJean Clark is the Director of Tourism at Lexington and the Rockbridge Area Tourism Development and she initially chose AppNet as their Destination Marketing partner in 1998.

A lot has changed in the business of marketing – especially via the internet – since that time, however we’ve maintained a strong presence that has at the top of every major search via Google, Yahoo and Bing.

AppNet is currently working with the Lexington Tourism staff to gameplan a new website with even more interaction with fans of the historic town.

The new website will debut sometime in 2014 and will feature LIVE Streaming webcams via the network and more.

We DO Destinations!

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