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Case Study: Rocks Edge Gear

“Gearing Up” to Beat the Competition

Rocks Edge is a family–owned business valuing Faith, Family and Hard Work and with over 30 years of experience in the Glove and Apparel Industry. They offer a complete line of gloves for the Zip Line, Adventure Park and Rappelling Industry and they specialize in the industry’s hand-protection needs.

Their products range from professional zip lining gloves and hand brake straps to rappelling and rope gloves. However they also provide a full product line that includes climbing safety equipment, mountain climbing gear, zip lining equipment and more.Rock’s Edge came to us with specific needs to implement an outdoor ecommerce website and even though they didn’t have a huge POS system in place, they still wanted to insure that the ecommerce solution that we provided would integrate smoothly with their in-house, inventory system. AppNet consulted with the team at Rocks Edge Gear and their inventory providers and came away with a solution to meet their needs and budget.

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outdoor ecommerce

Small Website. Small Product Line. Small Budget. Great Results.

The outdoor apparel industry is a competitive market with huge “players” such as REI, Patagonia, Mountain Hardware, The North Face, L.L. Bean, BackCountry and more. Yet within three months of launching we were able to gain traffic that helped to make the new website a success.

One year later, the website maintains good traction within their niche market and ranks ahead of some pretty major brands in the marketplace.

AppNet’s eCommerce designers are able to work with each client to discern goals and then we find markets where we can build search engine “wins” that are guaranteed to drive traffic to websites. We work to implement intuitive navigation and easy check-out processing to insure the best visitor-to-conversions.