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Is it REALLY Good Enough being Ranked in the Top 10?

[vc_row][vc_column][vc_column_text c_id=".vc_1422023902894"] Oh NO! Where’s my SEO? released an October 2013 study that showed 53 percent of organic search clicks go to the first link.So let me see if I can paint the proper picture here.You've instructed your webmaster to "Get my website ranked in the top ten on Google!"Let's say that you are ranked #10 on Google for 20 search terms that - according to Google Adwords Keyword Tool - are good for 2000 visitors a month.On the surface, it looks like your developer did a pretty good job, right? After all, you're now ranked in the top 10 for ... Read the Full Article

Launching a New Website

Here at AppNet, we just launched the newly, redesigned website. This week (February 17-21, 2014) I have literally had the opportunity to speak with three different clients (one new and two long-term) about this very subject - that is launching a redesigned website.In all three cases when the subject of "budget" came up, I had to "tap dance" around what I felt (feel) was (is) the most important aspect of any such project. In two of the cases this week, the client had already communicated with additional design firms and in each and every case, the other agency's "bids" ... Read the Full Article

Tourism Marketing

Tourism marketing is very different than it was just a few years ago. Today tourists do their research from home and have filled the majority of their itinerary before they leave the house. Since most people use the internet for research, an eye catching, informative digital marketing campaign is critical.Your first impression is your website. Make that home page image convey all the feelings your visitors are looking for: fun, relaxing, adventurous, family, warm, sunny, etc.. Spend some extra time to find the perfect image. Make sure it displays in a clear, high quality format. Are the colors comforting or ... Read the Full Article

Mobile Version of Website

Mobile / Schmobile. Forget everything you thought you knew about the need for mobile websites.A few years ago we began getting more and more calls from our clients asking for the costs to implement a mobile version of their websites. As the number of iPhones, Smartphones and iPad users grew - so did the need for making certain that your website could be viewed properly on these devices.The issue during those early days was that you basically needed to create TWO websites - one for most devices such as any desktop and iPads - and another, scaled down version of ... Read the Full Article

Competitive Analysis

What is it and why do you need it?Okay you have a great website AND you say, "It's doing pretty well, thank you very much."...but is it really?How do you know? You say that you're getting calls or emails. Your website seems to be doing pretty well for you.  Here's a little insider information that I'll share with you. Our sales representatives call on business owners every day...about their websites. Sure, we get a lot of unsolicited business from clients who call us about their websites. However our sales guys cold call too. ...and here's a little secret that won't be a ... Read the Full Article

WordPress CMS

Before I get criticized for anything "negative" that I might be construed as saying about Wordpress, let me sing its praises with two comments.1. The website that you're looking at right now was designed and is managed with Wordpress.2. Wordpress is an awesome tool that allows you to add, edit and delete content on your website through adding pages, adding BLOG posts (like this one) and by allowing you to manage content that displays on any of your social media connections - on your website. So now that I've gotten that out of the way, let me now state emphatically, that ... Read the Full Article

Seo Content Writing

This particular post is more about WHY seo content writing is directly related to the success of your website - than it is about HOW to write good seo content. However, I'll cover some tips that we've used successfully over the years.First, let's get into WHY YOU NEED CONTENT.There are tens of thousands of pages on the net about content writing for seo and what it is and why it is important to rankings for any website. Yet I still get asked about this at least every few days from prospective clients. When I'm in consulting conversations with our clients ... Read the Full Article

Who Owns Website

This is a question that comes up from time to time - particularly when new clients come to us. Let's get right to the answer and then elaborate!YOU OWN YOUR DOMAIN NAME AND YOUR WEBSITE!...or you should anyway. However a little too often we have new clients come to us wanting us to redesign their old website and when we go to transfer the domain name we find that the domain name is in the name of the web designer or design firm.  We've contacted designers only to hear that they do so for the security of their clients, etc. ... Read the Full Article