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Case Study: Laurita Winery

New Egypt, New Jersey is Wine Country!

Their estate grown wines are nature’s purest expression of vineyard, varietal and vintage, reflecting old world traditions and the vision of wine’s place at the table as a complement to food. Production focuses on making wines from grapes that are recognized and accepted worldwide, concentrating on the Vinifera, the classic European noble varieties.

The winery produces 14,000-16,000 cases of wine that are exclusive to the winery and offers wine tasting and vineyard and winery tours. Laurita Winery is a regional destination for the enjoyment of diverse musical and cultural entertainment from country line dancing and outdoor movie nights, to jazz and blues to multi-media art displays.

The winery utilizes solar systems to produce clean energy for heat, hot water, steam, cooling and refrigeration.

A Winery, Healing Spirits Spa and Equestrian Center! Oh my!

Sharing the property with the winery is the Inn at Laurita Winery, a newly restored and renovated farmhouse. The Inn offers the rustic appeal and setting of the original homestead as well as the elegance of designer appointed guest rooms with the comforts of modern amenities. Full service massage and spa services are available to Inn guests and the public at our on site Healing Spirits Spa. Visitors staying at the Inn are welcome to take riding lessons or go for trail rides at the Laurita Equestrian Center which is also located on the vast domain and is a popular draw for visitors to this wine resort destination.

AppNet was called on to create (3) separate websites and yet promote them collaboratively as a destination, getaway. The owners, Randy Johnson and Ray Shea took more than six months to research the best option in web development, SEO and promotion – and they chose AppNet

winery website design

A bit about the owners

winery web design and seoRay Shea (on left) and Randy Johnson pose for an photo op with the vineyard in the background.It’s been said that beauty is in the eye of the beholder – it begins with vision. Vision is the indisputable quality that has characterized the business partnership and close friendship of attorney Ray Shea and engineer and contractor Randy Johnson. The two men began their business relationship over 25 years ago and Laurita Winery is the result of their diverse skills and passion. Laurita Winery is one of the largest and most beautiful in the eastern United States.

The two men and their management team, led by Gary Moll,  highly recommend AppNet as a great promotional partner.To read more about the winery and the owners…click here.