Why is YouTube an essential channel for any Digital Marketing campaign? See more.
The average business owner who contacts us doesn’t fully understand what “Digital Marketing” is. Digital Marketing is often referred to as ‘online marketing’ or ‘internet marketing’. One new client recently described it as marketing that makes use of electronic devices such as computers, smartphones, cellphones, tablets and game consoles to engage with potential new customers.
All of these are good descriptions, but the clearest, simplest definition is to say that for the most part Digital Marketing comes in two forms. They are:
PULL DIGITAL MARKETING – is where the consumer actively seeks the marketing content, often via web searches or by opening an email, text message or website, blog or streaming media such as on YouTube.
PUSH DIGITAL MARKETING – is where the marketer sends a message without the recipient actively seeking the content, such as display advertising on websites and news blogs. Email, text messaging and web feeds can also be classed as push digital marketing when the recipient has not actively sought the marketing message.
In each of these examples, users have to navigate to the content on their own initiative by simply visiting websites or checking their email, etc. Search engine optimization is one tactic used to increase activity.
Your Website is Ranked Well. What’s Next?
So your website is ranked well and you’re seeing great results from traditional SEO strategies. How in the world can you take things up a notch from there?
Digital marketing is the fastest growing “what’s next” in business outreach. We have driven millions of dollars of revenue to business through creatively taking advantage of all aspects of digital media.
Are you a “tweeter”, “youtuber”, “facebooker” or “Instagramer”? If you’re a business owner, you’re probably not…but chances are a lot of your customers are. We can help you leverage the right social media content to the platform that best fits your clientele. Get your message in front of the people most likely to become your new customers.
Pay Per Click (AdWords)
The difference between a successful pay per click campaign and wasting your money is a razor thin line. Understanding how to manage that campaign as well as, where your money will do the most good is critical to success. We put our years of experience to work for you in crafting a smart TARGETED approach.
YouTube & More
Gone are the days that you had to be a Fortune 500 company in order to have your own ad. Today we can develop a professional video that not only showcases your business but could potentially be seen by millions of viewers. We take your integrated video content and tie it through multiple sources, getting you seen by the largest audience possible.
The video to the right was a campaign to sell season passes for Snowshoe Mountain Resort in West Virginia. We coordinated with Snowshoe to market this 47 sec commercial video to nearly 1 million snow-loving, potential customers via snow reporting websites (see: SkiSoutheast.com), Streaming Ski Webcams (see: ResortCams.com) and other weather related content websites. That same effort helped Snowshoe sell more than 5,000 season passes last season at $199-$249 each!
No matter your product or service, Digital Marketing can provide an awesome outreach.
Appnet’s staff has over 40 years combined experience developing marketing campaigns as well as print, video, online, radio and broadcast promotions. No matter what your needs or budget we can provide a solution that works best for you. Depending on the campaign, we can handle every aspect of your media buys and target your message to your most likely customer.