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Case Study: Rockwood Auto Parts

Competing With the Big Boys.

So you’re a “do-it-yourself” car repair kind of person – OR you’ve had an auto part die on you and you’re looking for a hard-to-find part that you probably won’t or can’t find at one of the “big box” auto parts stores. You know the ones we’re talking about.

Your best option is to get your part needs broadcast out on one of those national auto part finder websites, like the mechanic in the movie “Doc Hollywood” was a member of. (in case you didn’t see the movie, the old mechanic told Michael J. Fox’s character, “Ah, boy – I found one carburetor in Tuscon, and he’s holdin’ it for me, but he’s got others waiting on it. Do you want it?”

Rockwood Auto Parts has been in that business and more since 1964 – providing Southeastern Michigan with the most reliable auto repair, used parts and more.

All for Less Than the Cost of a 1987 Ford Mustang SVE 5.0 302 Performance Engine Kit!

automotive website design

We Had to be as Price Conscience as a Used Auto Parts Shopper

When Rockwood owner, Anthony Poli called on us to build his website, he laid it all on the line. He said that he wanted/needed:

A 2000+ page ecommerce website
One that would allow for separate product searches for:EnginesTransmissionsTransfer CasesAxles, SuspensionsBody PartsBumpersWheelsInteriors and more!
He wanted to have a bit of Flash animation to it (after all it needed to look cool).

…and oh yes, it needed to get found on Google and the rest of the search engines.

One last thing. We have to do all of that on a $2700 budget!