What you need to know.
A lot of potential clients come to us with an idea to build an ecommerce website for $500-$999.
There’s good reason for it; television commercials are claiming that you can, and, well, you kind of can.
There’s only one thing wrong with that idea; it won’t work for more than 98% of people looking to build an ecommerce website.
If all you want is a storefront/home page and the ability to add products into a store, you can get that for $999 +/- and it might look okay. However, it won’t have the additional pages needed, nor the robust features that you typically see with successful, ecommerce websites.
Another consideration: How do you plan to get your products into the store? If you only have 1-50 products, you could certainly enter those yourself. However, how about if you have hundreds or thousands of products and variations in colors, sizes, etc.? What if you’re using a drop-shipper and they have tons of products? How will you get all those products into your new store?
What about shipping options and configurations?
Here’s What You Do and Don’t Get With Those Cheap, Out of the Box, eCommerce Solutions:
- Home Page
- Shopping Cart (You have to input all products)
- Additional, core pages that create a polish and trusting successful website, like “about us”, “shipping & return policy”, “faqs”, “join our newsletter”, “reviews & testimonials”.
- Any changes in Payment Gateway, retail/wholesale pricing differences, promo code configuration.
- Special shipping configurations. Many products and ecommerce websites have numerous shipping considerations.
- Almost zero chance of ranking on Google and the rest of search engines.
Know what you're getting into.
Call our eCommerce consultant to get the real intel on what you need to know to make your website successful.
Call our offices and speak with one of our experienced reps and we can provide you with options and ideas to make your eCommerce website a success.
The success and failure rates of brick and mortar small businesses have been well documented. But how do eCommerce startups fare?
While brick and mortar shops have a 78% success rate for their first year and about 50% survive five years or more.
eCommerce? A whopping 80% fail their first year and some researchers put the number at 97%
WHY DO 80% OF ECOMMERCE SITES FAIL?
Not enough investment.
Lack of traffic. (See number 1.)
Poor online marketing. (See numbers 1&2.)
Lack of online search visibiity. (See numbers 1,2,3.)
Lack of understanding the online market.
Thinking they already had a market.
Lack of customer service.
Lost to competition.
Price and costing issues.
There are 100s more.