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Case Study: Regency Properties


The owner/broker, Andrea Witherspoon, gave us a pretty clear task – we simply HAD to beat her biggest competitor in the region and deliver a redesigned website that would convert their website visitors into new clients. One of the issues to consider was that their main competition was also one of the leading real estate SEO strategists in the region with a long-establish presence, dominating Google rankings and a daily, content writing and Google+ approach that would make Regency’s task all the more difficult.Adding to the challenge – we were tasked to create a new MLS/IDX data pull to provide custom navigation of their primary real estate coverage areas.

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Enter Our Real Estate Website Design Team

Our largest niche of clients across 34 states is that of real estate agents, agencies and developers. We sat down with the Regency team of 11 Realtors and our strategists came up with a plan that allow for a brand new design that included featuring their agent listings and yet allowing their visitors to search the entire, three-county MLS listings in a custom search navigation.

The result was a vibrant website that focused first on the communities that their agents preferred to work within and then incorporated all of the most popular neighborhoods that new residents are looking for.

real estate mls websites

Comparing Apples with Apples

We had a clear-cut challenge. Although we could have easily compared the new website traffic via Google Analytics against 3rd party tracking data such as Alexa, etc. we chose rather to show their staff their website’s growth compared to equal data displayed via SEMRUSH.Using the latest LIVE data tracking we were able to work with the top search terms that were important to Regency’s team and to the success of the website. For more than a decade their main competitor had ranked NUMBER ONE on Google for – Ashe County Real Estate – and – West Jefferson Real Estate – which are the top searched for terms for local real estate.

Testimonial:real estate website designer

Hi, I’m Andrea Witherspoon and I can tell you that we put a lot of trust in AppNet’s design and SEO team to get our website to work for us in creating the leads that our Realtors need to stay ahead in this challenging real estate market.Their team delivers time and again. We’re now tops in our competitive area! I can also attest to the fact that their support staff has to be second to none as our crew calls on AppNet regularly for assistance and consultation and they are always fast and efficient in handling our growing firm.

Mission Accomplished!

Regency Properties team challenged us and we delivered! Regency is now NUMBER ONE on Google for Ashe County Real Estate and beats their main competitor with more than 1936 search terms since we implemented the new design!

We more than doubled Regency’s per-day traffic since October 2013 and they now are receiving  nearly 30% more traffic monthly than their top competitor’s website.

Mission accomplished!

Put our team to work for you.